Encantadorara is Singapore's authorised retailer for Earlyears. 

“Whether in the crib, stroller or playroom, Earlyears toys will stimulate baby with textures, colors and play patterns appropriate for their level of development.” says Georgene Griffin, Senior Brand Manager for International Playthings.

Earlyears toys are whimsical, adorable and so much more! Our passion is to create toys that are interesting, fun and educational for Baby’s first year. Earlyears provide safe, award-winning, high-quality baby toys that simulate and develop baby's sensory, motor, cognitive and social skills. Many of our toys have won numerous awards, proving that we’re not just about being the cutest toy in the room. Our products are high quality, safe and durable. 

Each toy is designed to be appealing, entertaining and educational for each critical level of infant development: 0 months, 3 months, 6 months, 9 months and 12 months. Since baby grows so quickly in the first year of life, developmental milestones are achieved fast and furiously. What a newborn does cannot be compared to what a 6 or 9 month old can do. This is why we have specifically age graded all our toys in 3 month increments.  Much like a baby changes size and needs new clothing every 3 months, the same is true for his development. Isn’t it nice to know that you are helping Baby grow and develop with every gift?

Earlyears toys are sure to get you the biggest smile from baby, and MOM! Cause most soft toys in the line are machine washable to make clean up easy. Oh, and they’re really cute too.


Check out some of our award-winning toys:

Fill ‘n Fun Water Play Mat (Top Tummy Time Toys; Dr. Toy - Best Vacation Children's Products)
Lil’ Shoppers Play Set (Oppenheim Toy Portfolio Gold Award)
Soft Baby Blocks (Oppenheim Toy Portfolio Platinum Award)
Butterfly Busy Buddy Blanket (Oppenheim Toy Portfolio Platinum Award)
Owl Busy Buddy Blanket (Mom’s Choice Gold Award)
Click ‘n Spin Activity Blocks (Creative Child: Toy of the Year Award)
My First Construction Set (Play Advances Language PAL Award)


Earlyears is a product line under International Playthings LLC. Since its inception in 1967, International Playthings LLC has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 47-year existence, International Playthings LLC has grown to become one of the largest and most respected suppliers of quality products to North America. Additional information on International Playthings LLC, its brands and individual products can be found at www.intplay.com.