From concept to retail execution — we support brands in building merchandise programmes that strengthen identity, engage audiences, and drive commercial value.

ABOUT

Build Merchandise That Connects With People

Merchandise today goes beyond products — it is an extension of brand storytelling, audience engagement, and market presence.

At Enchanté, we partner with brands, we are experienced in developing effective merchandise programmes that combine creative design, practical execution, and strong market relevance.

Whether launching a new IP, expanding into retail, or creating experiential activations, we provide end-to-end support.

WHAT WE DO

Our Core Support Areas

Brand Merchandise Strategy

• Product category planning

• Target audience alignment

• Pricing and positioning strategy

• Retail activation integration
  
  

Design & Product Development

• Concept ideation and design

• Creation of technical pack for production

• Packaging development

• Material sourcing

• Prototype refinement
  
  

Manufacturing & Production

• Factory sourcing and coordination

• Quality control and compliance

• Production management

• Logistics planning
  
  

Retail Activation & Distribution

• Pop-up activations

• Retail merchandising support

• Inventory planning

• Sales tracking integration
  
  

Launch Marketing and Media Kit Distribution

• Launch marketing coordination

• Media kit preparation and distribution

• Creator and community outreach support

• Brand visibility initiatives

WHO WE WORK WITH

Designed for Brands Across Industries

We support:

• Character IP licensors

• Lifestyle and fashion brands

• Entertainment and media companies

• Attractions and experiential brands

• Corporate organisations seeking branded merchandise

Our experience spans both consumer retail and brand activation environments.

OUR APPROACH

A Practical, Partnership-Driven Approach

Our goal is not just product creation — but sustainable brand engagement. We focus on:

• Understanding brand DNA before product creation

• Balancing creativity with commercial viability

• Ensuring operational reliability and timelines

• Maintaining strong communication throughout execution
  
  

WHY WORK WITH ENCHANTÉ

Our Value Add

• Extensive experience in character IP and brand activations

• End-to-end capability from design to retail execution

• Regional market familiarity in Asia

• Strong supplier and manufacturing network

• Friendly, responsive, partnership-focused approach

READY TO CREATE?

Explore Collaboration Opportunities

If you are considering merchandise development, brand activation, or retail expansion, we would be glad to explore how we can support your objectives.

For partnership enquiries, please contact us at hello@enchante.sg.